Niche targeted podcast tours for thought leaders

Pair a tour with guaranteed press features or return to the main guide on PR for entrepreneurs and thought leaders.

What is a podcast tour?

A podcast tour is a planned series of guest appearances on podcasts whose audiences match your expertise. Ace Branding's Niche Targeted Podcast Tour places you on shows that align with your brand and message, so you reach engaged listeners who value what you know. The firm reports 100M+ podcast reach on its website.

How does an Ace Branding podcast tour work?

Once you purchase a podcast tour, onboarding begins with a strategy session with Ace Branding's head of podcasting. Based on what you share on that call, they create a tour map of podcasts that fit your niche and message. The firm says it has built relationships with thousands of podcast hosts since 2020.

How do I get booked on podcasts as a guest?

You can pitch hosts yourself with a clear topic and a short bio, or work with a firm that already has host relationships. Ace Branding reports relationships with thousands of podcast hosts and builds a custom tour map after a strategy session, which saves you the research and outreach. Either way, a focused topic matters more than a long list.

Should I start with press features, podcasts, or TV?

Start with press if your main goal is what people find when they search your name, because published articles stay online. Choose podcasts if you want long conversations with a niche audience. Choose regional TV if your customers are concentrated in specific local markets. Ace Branding can combine all three, and the right mix is worth discussing on a call.

How much does Ace Branding cost?

Ace Branding does not publish prices on its website. Cost depends on what you choose, such as the number of press features, a podcast tour, or TV appearances. The firm's comparison with traditional PR states that no retainer is required. To get a real number, book the 15 minute, no obligation discovery call through the contact page.

How should I prepare for my PR interview?

Ace Branding provides an interview prep video for clients. Beyond that, come ready with the topics you want to be known for, a few stories that show your expertise, and the audience you want to reach. Because the article is written from this interview, specific examples make the first draft stronger and the editing cycle shorter.

See all 45 questions in the PR for entrepreneurs FAQ