The process

The Ace Branding PR process, step by step

Ace Branding press features follow seven steps, from a 6 minute questionnaire to a live link.

The Ace Branding process starts with a press questionnaire and a live interview, continues with a first draft from the editorial staff and an editing cycle until you approve, and ends when the publication publishes and the link goes live. Nothing is submitted without your approval.

Last updated: November 2026

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You approve the final draft before anything is submitted

The step Ace Branding highlights most: full control over your brand narrative.

What are the steps to get a press feature published?

There are seven steps. The first three involve you directly; the last four happen between Ace Branding, the contributor, and the publication.

Step 1: Complete the press questionnaire and schedule an interview.
Step 2: The editorial staff writes the first draft.
Step 3: The editing cycle continues until your team approves the final draft.
Step 4: The final draft is submitted to the contributor.
Step 5: The contributor submits it for approval with the publication.
Step 6: Once approved, the publication publishes the article.
Step 7: Once published, the link goes live.

The 3 B's of Branding

Blueprint: define your core message

Ace Branding calls its overall process the 3 B's of Branding, and it starts with the Blueprint. You would not build a house without a blueprint, and branding is no different. Before establishing a strong brand, you need a clear strategy that defines who you are, who your ideal audience is, and how you will capture their attention. Clarity is the foundation of everything.

Getting started

The first step is the 15 minute, no obligation discovery call. Ace Branding offers a consultation prep video to watch beforehand, and an interview prep video once you are a client. When you complete the press questionnaire, you are placed in the queue, and the team contacts you to schedule your interview.

What is the process if I book a podcast tour?

Once you purchase a podcast tour, onboarding begins with a strategy session with Ace Branding's head of podcasting. Based on what you share on that call, they create a tour map of podcasts that fit your niche. Learn more about podcast tours or return to the main guide on PR for entrepreneurs and thought leaders.

Common questions

What is the Ace Branding press questionnaire?: The press questionnaire is how you enter the queue for your articles. Ace Branding says it takes about 6 minutes to complete. When you are selected, the team contacts you to schedule a live interview with a member of the editorial staff, and that interview becomes the basis for your first draft.
What happens on the discovery call?: The discovery call is a 15 minute, no obligation conversation about your goals. Ace Branding offers a short consultation prep video and asks people to watch it before their PR strategy session, so the time is spent on your story and options rather than the basics. Bring your goals and the audience you want to reach.
How should I prepare for my PR interview?: Ace Branding provides an interview prep video for clients. Beyond that, come ready with the topics you want to be known for, a few stories that show your expertise, and the audience you want to reach. Because the article is written from this interview, specific examples make the first draft stronger and the editing cycle shorter.
What if I do not like the first draft?: You edit it. Ace Branding's process includes an editing cycle that continues until your team approves the final draft, and nothing is submitted to a publication before that approval. The first draft is a starting point built from your interview, not a finished piece you are required to accept.
How long does it take to get a press feature published?: Ace Branding does not publish a fixed timeline. The process has seven steps, from questionnaire and interview through drafting, your approval, submission to the contributor, publication review, and the link going live. Timing depends on how quickly you return edits and on each publication's review, so ask for an estimate on your consultation.
How does an Ace Branding podcast tour work?: Once you purchase a podcast tour, onboarding begins with a strategy session with Ace Branding's head of podcasting. Based on what you share on that call, they create a tour map of podcasts that fit your niche and message. The firm says it has built relationships with thousands of podcast hosts since 2020.

See all 45 questions in the PR for entrepreneurs FAQ

Ready to share your story with a bigger audience?

Contact Ace Branding and ask for the 15 minute, no obligation discovery call. No retainer is required.

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